Our Story

We’re Charlie and EJ. As you can see in the picture of us in 2022, we were struggling to find a style that looked good, felt good and didn’t cost an arm and a leg. That day, at the beautiful McClemore Golf resort in Rising Fawn, GA, was the beginning of our journey to create TЯIBE. Coining the phrase after a few cocktails on the chipping course… “LUXURY APPAREL. WITHOUT THE LUXURY COST”

You know it: shirts that shrink after a few washes, or gear with price tags higher than your last dinner out. It felt like you had to pick — affordable or premium, stylish or sustainable. But why should golfers have to choose?

That question led us to create TЯIBE. Not because the world needed just another golf brand, but because it needed one that actually stood for something different.

TЯIBE is about more than performance on the course. It’s about versatility, values, and style that belong everywhere. Early tee times to late-night meetups. We obsess over the details, ask ourselves with every design:

“Would we wear this? Would we live in this?”

And above all we’re committed to doing things better. Using eco-conscious fabrics. Cutting out waste. Designing apparel that looks sharp, feels incredible, and lasts. Without draining your wallet or the planet.

This isn’t just a brand. It’s a new way to wear the game.